Adding testimonials is a powerful and effective technique to improve site experience. It shows social proof and helps to build trust and provides authority to your site.
Testimonials provide a reason for your new visitors to stick around on your site. Moreover, adding testimonials of your happy clients or readers helps to increase the conversion rate. You can even use testimonials to promote your products and services. No wonder you can find many online businesses using testimonials on their websites.
However, adding and managing testimonials can be tricky if you don't know the proper way.